Low Classic ናይ መለለዪ ብራንድ by Yaman Hu is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2021
Low Classic ናይ መለለዪ ብራንድ
by Yaman Hu
Client: Low Classic
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #113244The Design
About Low Classic ናይ መለለዪ ብራንድ
ሎው ክላሲክ ንሓደ ናጻ ፋሽን ለበል ዝተፈጠረ ናይ ብራንድ መንነት እዩ። እዚ መንነት ካብ ናይ 1980ታት ፋሽን መጽሔታት ተመስጦ ዝረኸበ እዩ። ልኡም ቀለማት ከምኡውን ነቲ ግሪድ ዝሰብር ኣቀማምጣ ተጠቒሙ ኣሎ። ታይፖግራፊ ብዝተጋነነ መገዲ ምስ ውቁባት ጥምዘታት ተዋሃሂዱ፡ ቀንዲ ራእያዊ ቋንቋ እቲ ብራንድ ይፈጥር። ክልቲኡ ዝተሓትሙን ዲጂታላዊን ንጥረ ነገራት ተጠቒሎም ኣለዉ፣ ከም ፖስተራት፡ ናይ ማሕበራዊ ሚድያ ግራፊክስ፡ ኢመይላትን ናይ ዌብ ባነራትን። እቶም ዝተሓትሙ ንጥረ ነገራት ብዘይ ዝበክሉ ቀለማት ካብ ዳግማይ ጥቕሚ ዝወዓለ ወረቐት ተሰሪሖም ኣለዉ። ዕላማ እዚ ስራሕ ንሓደ ናይ ጥንቲ ትርኢት ዝተጻረየ ዲጂታላዊ ቅርጺ ምሃብ እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Low Classic ናይ መለለዪ ብራንድ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Low Classic ናይ መለለዪ ብራንድ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Low Classic ናይ መለለዪ ብራንድ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensions & Packaging
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Production Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Design Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Project Duration
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Operation Flow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Team Members
- Creative Director: Yaman Hu
Designer: Yaman Hu
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