RYC Brand Identity ናይ ትካል መለለዪ ኣርማ by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

RYC Brand Identity ናይ ትካል መለለዪ ኣርማ

by Fengnan Lin

Client: Ryc

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About RYC Brand Identity ናይ ትካል መለለዪ ኣርማ

RYC ናይ ትካል መለለዪ ኣርማ፡ ኣብ ጓንግዙ፡ ቻይና ዝመደበሩ ናይ ኢ-ኮመርስ ትካል ዝተዳለወ ናይ ትካል ራእያዊ መንነት እዩ። እዚ ኣርማ ካብ ሰለስተ ናይ ስርዓተ-ነጥቢ ምልክታት እዩ ዝቖመ፦ ንብቕዓት ዘመልክት ናይ ቅንዕና ምልክት (!)፡ ንጽንዓት ዘመልክት ኮማ (,)፡ ከምኡ እውን ንፍጽምናን ንሓድሽ መጀመርታን ዘመልክት ነጥቢ (.)። እታ ፊደል R ምስ ቅርጺ ናይ ገዛእ-ዕዳጋ ዓረብያ (shopping cart) ምስቶም ናይ ስርዓተ-ነጥቢ ምልክታት ተጠሚራ፡ ነቲ ዘፈር ትካል ተንጸባርቕ። ስርዓተ-ነጥቢ ኣብ መንጎ ሃገራት ከም ሓባራዊ ቋንቋ ኮይኑ ተጠቒሙ ኣሎ። እዚ መንነት እዚ ኣብ ናይ ንግዲ ካርድታት፡ ባጅታት፡ ደብተራት፡ ናይ ህያብ ጥርኑፍ ኣቀናብራን ናይ ሸራ ቦርሳታትን ብምጥቃም ናይ ብሩር ፎይልን ናይ ስክሪን ሕትመትን ተተግቢሩ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

RYC Brand Identity ናይ ትካል መለለዪ ኣርማ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። RYC Brand Identity ናይ ትካል መለለዪ ኣርማ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። RYC Brand Identity ናይ ትካል መለለዪ ኣርማ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.