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C-MAX Branding Identity ብራንዲንግ መንነት by Fengnan Lin

C-MAX Branding Identity ብራንዲንግ መንነት by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ነሓስግራፊክ· 2021

C-MAX Branding Identity ብራንዲንግ መንነት

by Fengnan Lin

Client: C-Max

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About C-MAX Branding Identity ብራንዲንግ መንነት

ናይ C-MAX ብራንዲንግ መንነት ንሓደ ኣብ ክላውድ ኮምፒዩቲንግን ቢግ ዳታን ዝሰርሕ ትካል ቴክኖሎጂ ተባሂሉ ዝተዳለወ ናይ ራእይ መንነት መደብ እዩ። እቲ ሎጎ ንፊደላት CMAX ምስ ልሙዳት ናይ ኮድ ምልክታት፣ ማለት ኣንግላዊ ቅርጺታት (angle brackets)፣ ሰርፍን ፍላጻን፣ ብምትሕንፋፍ ይሰርዖም፣ እዚኦም ድማ ንኣገባብ ቀመርን ዝተሰርዐ ምንቅስቓስ ዳታን ይምልክቱ። ጸሊም ቀለም ልክዕነት ዘንጸባርቕ ክኸውን ከሎ፣ ብሙዑት ዝርአዩ ተወሳኺ ስእልታት ግና ብቴክኖሎጂ ዝተሃነጸ ብሩህ ዓለም ይሕብሩ። እዚ መንነት ኣብ ናይ ስራሕ ካርድታት፣ ናይ ስራሕ መንነት ካርድታት፣ ደብተራትን ናይ ጨርቂ ሳንጣታትን ብምጥቃም ናይ ኣርባዕተ-ሕብሪ ዕትሮን ናይ UV ግላዞንግን ተተግቢሩ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

C-MAX Branding Identity ብራንዲንግ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። C-MAX Branding Identity ብራንዲንግ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። C-MAX Branding Identity ብራንዲንግ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging
Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents
Copyrights belong to Fengnan Lin, 2020.
Team Members
Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits
Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.

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