ዲዛይን Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን ብ Plus X ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርግራፊክ· 2021
Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን
ብ Plus X
ዓሚል: Krafton
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #115949 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን
ክራፍቶን ንሓደ ጉጅለ ናይ ጸወታ ምዕባለ ስቱድዮታት እተፈጥረ ናይ ብራንድ ተመኩሮ ዲዛይን እዩ። እቲ ናይ ሎጎ ዲዛይን ስርዓት ንፍሉይነት ነፍሲ ወከፍ ሕብረት ብራንድን ንተኸታታልነት እቲ ጉጅለን የንጸባርቕ። እቲ ዲዛይን ካብቲ ናይ ማእከላይ ዘመን ናይ ኪኖ ጓንፎ ክሬስት ተላዒሉ፡ ከም መሰረታዊ ቅርጺ ድማ ናይ ዋልታ ቅርጺ ዘለዎ ፍሬም ተጠቒሙ ኣሎ። ተመሳሳሊ ናይ ክሬስት ቅርጺ ኣብ ኩሎም ሕብረት ብራንዳት ተተግቢሩ፡ ብእተመደቡ ሕብርታት ድማ ይፍለ። ሎጎታት፡ ሕብርታት፡ ዓይነት ጽሑፍን ቁልፊ ቪዥዋላትን ኣብ ከም ካርድ ንግዲ፡ ቅጥዕታት፡ ኣይኮናትን ማስተዋወቕን ዝኣመሰሉ ነጥብታት ርክብ ይጥቀሙ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Krafton ቀንዲ ተግባር፦ ናይ ብራንድ ተመኩሮ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- ዓቐንን ማዕሸግን
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - መለለዪታት
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- ናይ ምፍራይ ቴክኖሎጂ
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - ናይ ዲዛይን ብድሆ
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- ምርምር
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- ምንጪ ሓሳብ
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- ናይ ፕሮጀክት ግዜ
- The project proceeded for 9 months in Seoul, South Korea.
- ናይ ስርሒት ፍሰት
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- ፓተንታት
- Copyrights belong to Plus X Co.
- ኣባላት ጋንታ
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - ናይ ስእሊ ክረዲት
- Plus X
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
