Self Help Graphics and Art ናይ ብራንድ መንነት by David Jimenez

Self Help Graphics and Art ናይ ብራንድ መንነት by David Jimenez is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Self Help Graphics and Art ናይ ብራንድ መንነት

by David Jimenez

Client: David Jimenez

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Self Help Graphics and Art ናይ ብራንድ መንነት

ሰልፍ ሄልፕ ግራፊክስ ኤንድ ኣርት ንሓደ ናይ ማሕበረሰብ ስነ-ጥበብ ማእከል ኣብ ምብራቕ ሎስ ኣንجለስ ዝዓለመ ናይ ሪብራንድ ፕሮጀክት እዩ። እዚ ሓድሽ መንነት ነቲ ካብ ባህላዊ መንነትን ፖለቲካዊ ስልጣንን ናይ ቺካና፣ ቺካኖ፣ ከምኡን ላቲንክስ ስነ-ጥበበኛታት ዝማዕበለ ክብርታት፣ ተልእኮን ታሪኽን ናይ`ቲ ማእከል ዘንጸባርቕ እዩ። ናይ ኣዝተክን ማያንን ሂሮግሊፍስ ግሪድ ቅርጺ ንብሉይ ዲስፕለይ ዓይነት ፎንትን ሎጎታይፕን ኣበገስ ሂቡ። እቲ ሎጎታይፕ ኣብ ላዕሊ MDF ዕንጸይቲ ብለዘር ተቐርጺ፣ ብልተርፕረስ ሕትመት ከኣ ንቕርጺ (ቴክስቸር) ንኽውስኽ ተገይሩ። ፖስተራት ንታሪኽ ናይ ፕሪንትሜኪንግ ናይ`ቲ ማእከል ንኽኽብሩ ብስክሪን ፕሪንት ተሓትሙ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Self Help Graphics and Art ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Self Help Graphics and Art ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Self Help Graphics and Art ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez