Inspiration ወብሳይት by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.
ወርቂወብ· 2021
Inspiration ወብሳይት
Client: Zippo
ናይ ወርቂ ሽልማት A' Design Award Winner in ወብ Category
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- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration ወብሳይት
ኢንስፒሬሽን ንብራንድ ዚፖ (Zippo) እተፈጥረ ወብሳይት እዩ። እዚ ወብሳይት ነቲ ብራንድ ብሓድሽ ናይ ምስሊ መንነትን ብተግባራዊ ናይ ተጠቃሚ መተሓላለፍን የቕርቦ። ተለዋወጥቲ ምስልታት ነተን ገጻት ተመክሮኣዊ ናይ ምስሊ ባህርይ ይህበን። ወጥናዊ ናይ ምርኣይ ተመክሮ ንምድጋፍ ኣብ ምሉእ ኣቀማምጣ ጸሊም ቴማ ተተግቢሩ ኣሎ። እቲ ናይ ተግባብኦ ንድፊ ንበጻሕቲ ተሳተፍቲ ንምግባር ብዘመናዊ ናይ ተጠቃሚ መተሓላለፊ ቴክኖሎጂ ተሃኒጹ እዩ። ዕላማኡ ምስ ተጠቀምቲ ዝርርብ ምኽፋትን ባህሊ እቲ ብራንድ ብእዋናዊ መልክዕ ምግላጽን እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Inspiration ወብሳይት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Inspiration ወብሳይት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Inspiration ወብሳይት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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