Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ወብሳይትን ወብን Competition Category.
ወርቂወብ· 2020
Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ
Client: Macy's
ናይ ወርቂ ሽልማት A' Design Award Winner in ወብ Category
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- Verified Award Winner
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The Design
About Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ
ናይ Macy's መርበብ ሓበሬታ፡ ዓማዊል ናይ Macy's እኩብ ፍርያት ብኦንላይን ክዕድጉ ዘኽእል መድረኽ ኤሌክትሮኒካዊ ንግዲ እዩ። እቲ መርበብ ሓበሬታ ብ2019 ብቐጥታ ንርእይቶ ዓማዊል ብምምላስ ዳግማይ ተነዲፉ፡ እዚ ድማ ንጹህ፡ ቀሊልን ብፋሽን ዝተነቓቐሐን ንድፊ ኣፍርዩ። እቲ ኣቀማምጣ ካብ ሜድያ ፋሽንን ፍርያት ተክኖሎጂ ተጠቀምትን ዝተወስደ ኮይኑ፡ ንMacy's ካብ ተወዳደርቲ ሸየጥቲ ንምፍላይ ዝዓለመ እዩ። ዘመናዊ ተጻዋርነት ዘለዎ (responsive) ተክኖሎጂ መርበብ ስለ ዝተጠቕመ፡ እቲ መርበብ ሓበሬታ ኣብ ላፕቶፕ ኮምፒዩተራት፡ ታብሌታትን ስማርትፎናትን ክርአ ይኽእል። መጽናዕቲ ተመኩሮ ተጠቃሚ፡ ንኡስ መጽናዕትታት፡ ቃለ-መሕትታትን ፈተነ ተጠቃምነትን ሓዊሱ፡ ነቲ ዳግማይ ንድፊ መሪሑዎ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Macy’s Website ናይ ኤሌክትሮኒካዊ ንግዲ መርበብ ሓበሬታ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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