ዲዛይን Timing Sauce ብራንዲንግ ብ Wai Ching Chan ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2022
Timing Sauce ብራንዲንግ
ዓሚል: Timing Sauce
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #118426 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Timing Sauce ብራንዲንግ
ታይሚንግ ሶስ ንሓደ ናይ ሶስ ኣፍራይ ተኣንጻጺ ተባሂሉ ዝተሰርሐ ናይ ብራንዲንግ ፕሮጀክት እዩ። እዚ ስራሕ ሓድሽ ናይ ብራንድ ስም፣ ሎጎ፣ ጥርንፋፌን ናይ ሽያጭ ንዋትን ዝሓቁፍ እዩ። ቀደም ዝነበረ ስም ንፓስታ ዝጠቅስ ስለ ዝነበረ፣ ምስቶም ዝሽየጡ ፍርያት ዘይሰማማዕ ኮይኑ ተረኺቡ፣ ስለዚ ሓድሽ ስም ተመርጸ። እቲ ሎጎ ንሶስን ንፍስሃ ዝመልኦ ገጽን ዘመልክቱ ኣብስትራክት ቅርጻታት ይጠቅም። ናይ ሕብሪ መጽናዕቲ ንፓለት ኣመልኪዑ፣ ንሓጎስን ንድሌት ምብልዕን ንምግላጽ ብዙሓት ናይ ሕብሪ ውህበታት ተመርመሩ። ናይ ላቤላት ኣብ ማይ-ዘይሓልፎ ብርሃናዊ ፒቪሲ ዝተሓተሙ ኮይኖም፣ ንጥርሙዝ ናይ 120፣ 150ን 180 ሚሊሊትርን ንኽኸውን ብሰለስተ ዓቐናት ዝተሰርሑ እዮም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Timing Sauce ብራንዲንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Timing Sauce ብራንዲንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Timing Sauce ብራንዲንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - ዓቐንን ማዕሸግን
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - መለለዪታት
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- ናይ ምፍራይ ቴክኖሎጂ
- Label Material: PVC gloss label waterproof
- ናይ ዲዛይን ብድሆ
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- ምርምር
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- ምንጪ ሓሳብ
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- ናይ ፕሮጀክት ግዜ
- Hong Kong
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
