Beat Coffee ናይ ብራንድ መንነት ንድፍ by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2021
Beat Coffee ናይ ብራንድ መንነት ንድፍ
Client: Beat Coffee
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee ናይ ብራንድ መንነት ንድፍ
ቢት ኮፊ ንሓንቲ ናይ ቡን ኩባንያ ዝተዳለወ ናይ ብራንድ መንነትን ናይ ፓከጂንግ ንድፍን እዩ። ናይ ብራንድ ዳግመ-ምጥያሽ ብትንተና ዕዳጋ፣ ግምገማ ተጻባእቲ ኩባንያታትን ግብረ-መልሲ ዓማዊልን እዩ ተበጊሱ፣ እዚ ድማ ስትራተጂን ኣቀማምጣን ብራንዱ ቀሪጹ። እዚ ኣቀማምጣ ብመስመር "Serious Fun Coffee" ይግለጽ፣ እዚ ድማ ናይ ድምጺ ቃና ኣቀማምጡ ይውስንን ንተዘናግዒ፣ ሙዚቃን ቡንን ዘራኽብ እዩ። ድምጺ ናይ ብዓል ኩባንያ ንምንቁልቋል ናይ ብራንድ ምልክት ተጠቂምሉ ኣሎ። ተመሳሳሊ ሓሳብ ኣብቲ ዝተሓተመ ናይ ቡን ጨንፈር ዝርከብ ጅባ እውን ይቐጻጸል፣ እዚ ድማ ብኣውገመንተድ ሪያሊቲ (augmented reality) ህያው ይኸውን። ዕላማ እዚ ንድፍ ንጹርን ንዓማዊል ዘተኮረን ተዘናግዕን ብራንድ ምፍጣር እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Beat Coffee ናይ ብራንድ መንነት ንድፍ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Beat Coffee ናይ ብራንድ መንነት ንድፍ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Beat Coffee ናይ ብራንድ መንነት ንድፍ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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