ዲዛይን Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ ብ Zesion Design ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርግራፊክ· 2021
Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ
ዓሚል: Zesion Design
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #119978 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ
ናንዢያንግ ኢንሲቲ ኣብ ሻንጋይ ንዝርከብ ናይ ዕዳጋ ማእከል ዝተፈጥረ ናይ ትርኢት ምልክታት ኣገባብ እዩ። እቲ ዲዛይን ብዛዕባ ኣብ ናንዢያንግ ዝርከብ ባህሊ ተመርኲሱ ኣሎ፡ እዚ ከባቢ ብቖናቁናን ቤተ መቕደሳትን ዝፍለጥ ኮይኑ፡ ብጽምዲ ዝበርሩ ቖናቑን ቅርጺ ናብ ረቂቕ ናይ ምልክታት ስእልታት ይቕይሮ። ናይ ደርቢ መምርሒታትን ናይ ነጋዶ ዝርዝራትን ኣብ መእተውን መውጽእን ኤስካሌተር ከምኡውን ኣብ ዝሓልፍ ናይ በጻሕቲ ፍሰት ዝራኸበሉ ነጥብታት ይቕመጡ። ጽሑፍን ወሰናትን ንጹር ኮይኑ ምእንቲ ክጸንሕ፡ ኣብ ናይ ብርሃን ወረቓቕቲ ጻዕዳ ቀለም ብምዕጻው ይሕተም። እቶም ዝንጠልጠሉ ቁርባዊ ነገራት ምስ ውሽጣዊ ገጽ እቲ ማእከል ዝሳነዩ ናይ መስትያት ማዕጸፍታ ነጥብታት ይጥቀሙ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Nanxiang Incity ናይ ትርኢት ምልክታት ኣገባብ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- ዓቐንን ማዕሸግን
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - መለለዪታት
- Visual Signage,Way finding,VI,Logo,Graphics
- ናይ ምፍራይ ቴክኖሎጂ
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- ናይ ዲዛይን ብድሆ
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- ምርምር
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- ምንጪ ሓሳብ
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- ናይ ፕሮጀክት ግዜ
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- ናይ ስርሒት ፍሰት
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- ኣባላት ጋንታ
- Jie Zhou
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
