Destroy ናይ ህዝባዊ ራህዋ ፖስተር by Lin Lin is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Destroy ናይ ህዝባዊ ራህዋ ፖስተር

by Lin Lin

Client: Lin Lin

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Destroy ናይ ህዝባዊ ራህዋ ፖስተር

ናይ መጽሓፍ ጽሑፍ፦ ዲስትሮይ (Destroy) ንዕቋባት ተፈጥሮን ዱር እንስሳታትን ንምትብባዕ ዝተፈጥረ ህዝባዊ ራህዋ ፖስተር እዩ። እዚ ፖስተር ግራፊካዊ ዳግመ-ህንጻ ተጠቒሙ፡ ብዙሓት ኣካላት ናብ ሓንቲ ሲሉወት (silhouette) ብምጽንባር ይሰርሕ። ካብ ፓንዳ ንኡስ ክፋል ጥራይ እዩ ዝርአ፡ ስለዚ ተዓዘብቲ ብመሰረት ናይ ገስታልት (Gestalt) ስነ-ኣእምሮኣዊ መትከላት፡ ብኣእምሮኦም ንምሉእ ምስሊ እቲ እንስሳ ይምልኡ። ጸሊምን ጻዕዳን ጥራይ እዮም ዝተጠቕሙ ሕብርታት፡ እዚ ድማ ንኣቀማምጣ ሓያል ራእያዊ ጽልዋ ይህቦ። እቲ ፖስተር 210 ብ 297 ሚሊሜተር መጠን ኣለዎ። ዲስትሮይ ብኤለክትሮኒካዊ መንገዲ ኦንላይን ይዕደል፣ ከምኡ’ውን ኣብ ልጥፍታት ወይ ፎቶ ወረቐት ክሕተም ይኽእል እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Destroy ናይ ህዝባዊ ራህዋ ፖስተር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Destroy ናይ ህዝባዊ ራህዋ ፖስተር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Destroy ናይ ህዝባዊ ራህዋ ፖስተር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin