ዲዛይን Quix መለለዪ ብራንድ ብ Anja Zambelli Colak ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2021

Quix መለለዪ ብራንድ

ብ Anja Zambelli Colak

ዓሚል: Zambelli Brand Design

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #120357 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Quix መለለዪ ብራንድ

ኩዊክስ ንዉዑይን ዝሑልን መስተታትን ስናክስን ዘቕርባ ናይ ገዛእ-ርእስኻ-ኣገልግሎት መሸጣ ማሽናት ዝኸውን መለለዪ ብራንድ እዩ። እዚ መለለዪ ካብ ጣልያናዊ ባህሊ ዝተወስዱ ሕብርታት፡ ቅርጽታትን መልክዓትን ብምጥቃም ነቲ ወርቃዊ ዘመን ጣልያናዊ ዲዛይን ኣኽብሮት ይህብ። ቁሩብ ናይ ጥንቲ ስሕበት ነተን ዶልቸ ቪታ ዓመታት የዘኻኽርን ጣልያናዊ ባህሊ ቡን የላዕልን። ኩባያታት ቡንን ፖስተራትን ብ CMYK ሕብርታት ብ offset ቴክኖሎጂ ይሕተሙ፡ እተን መሸጣ ማሽናት ከኣ ብዝተሓትሙ foils ብራንድ ይግበራ። እዚ ዲዛይን ንሓንቲ ቅልጥፍቲ ዕረፍቲ ቡን ናብ ህዱእ ናይ ትርኢት ተመኩሮ ይቕይሮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Quix መለለዪ ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Quix መለለዪ ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Quix መለለዪ ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
ዓቐንን ማዕሸግን: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
መለለዪታት: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
ናይ ምፍራይ ቴክኖሎጂ: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
ናይ ዲዛይን ብድሆ: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
ምርምር: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
ምንጪ ሓሳብ: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
ናይ ፕሮጀክት ግዜ: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
ናይ ስርሒት ፍሰት: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.