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Heheqingtian ናይ ሻሂ ብራንድ መንነት by Zi Huai Shen

Heheqingtian ናይ ሻሂ ብራንድ መንነት by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ነሓስግራፊክ· 2021

Heheqingtian ናይ ሻሂ ብራንድ መንነት

by Zi Huai Shen

Client: Heheqingtian

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Heheqingtian ናይ ሻሂ ብራንድ መንነት

ሄሄቂንግቲያን ካብ ብሕታዊ ናይ ጃፓናዊ ኣሰራርራ ገዛ ዳግም ዝተወልደ ናይ ሻሂ ናብራን ባህላዊ ተመኩሮ ቦታን ንምግላጽ ዝተፈጥረ ናይ ሻሂ ብራንድ መንነት እዩ። እዚ መንነት ብሓሳብ ምትእኽኻብ እዩ ዝጅምር። ቅርጺ ማዕጾ እቲ ህንጻ ምስ ቻይናዊ ፊደል ሄ ተጣሚሩ፡ መንፈስ ኣገልግሎት ሻሂ ከምኡውን ትርጉም ምትእኽኻብን ናብ ደገ ምስፍሕፋሕን ይገልጽ። ዝተቖጻጸረ ንድፊ ድማ ንህድኣት ድባብ ምስትምቓር ሻሂ ብህድኣት ይገልጽ። ሳጹን ሻሂ ብዘይ ገለ ማርገፍ ብዝሰርሕ ናይ ተኖን ኤንድ ሞርቲዝ ቅርጺ ካብ ዕንጨይቲ ዝተሰርሐ ኮይኑ፡ ንሓለዋ ስነ-ምህዳር ዘተባብዕ ኣገባብ ይድግፍ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Heheqingtian ናይ ሻሂ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Heheqingtian ናይ ሻሂ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Heheqingtian ናይ ሻሂ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging
Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags
Branding design, Package design, Traditional culture, Asian design
Production Technology
Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge
The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research
Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration
Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration
The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow
The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents
Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members
Creative Director : Zi Huai Shen
Image Credits
Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019

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