He He ሎጎ by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2021
He He ሎጎ
by Chao Yang, Jianhua Dong and Sy Xiang
Client: Zhejiang taijiuxian Agricultural Development Co., Ltd
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #121319The Design
About He He ሎጎ
ሄ ሄ ንሓደ ስነ-ጥበባዊ ናይ ሕርሻ ፍርያት ብራንድ ተባሂሉ ዝተሰርሐ ናይ ብራንድ ሎጎ እዩ። እዚ ንድፍ እዚ ነቲ ቻይናዊ ፊደል "he" ምስቲ ምዕራባዊ ናይ ampersand ምልክት (&) የተኣናግድ፣ ክልቲኦም ቅርጽታት ድማ ሓሳብ ሓድነት ወይ ውህደት ይገልጹ። እቶም ክልተ ምልክታት ኣብ ሓደ ፊደላዊ ምልክት ተጠሚሮም፣ ኣብ ምብራቓውን ምዕራባውን ኣገባባት ክልለ ዝኽእል ኮይኑ ተሰሪሑ ኣሎ። ግራፊካዊ ፈጠራ ተጠቒሙ፣ እቲ ምልክትን ተወሳኺ ግራፊካዊ ኣቕሑኡን ብባህላውን ስነ-ጥበባውን ኣካላት ቻይናን ኤውሮጳን ክምላእ ተገይሩ ኣሎ። እዚ ሎጎ እዚ ቀዋሚ መጠን ስለ ዘይብሉ፣ ብቐጥታ ኣብ ፓኬጂንግን ናይ ደገ መወዓውዒ ንጥፈታትን ክትግበር ይኽእል።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
He He ሎጎ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። He He ሎጎ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። He He ሎጎ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Team Members
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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