ዲዛይን Tinkoff Investment ናይ ማስታወቂያ ቪድዮ ብ Egor Maraev ኣብ ናይ ውድድር ምድብ ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስፊልም· 2022
Tinkoff Investment ናይ ማስታወቂያ ቪድዮ
ዓሚል: Blaster Studio
ኣብ ምድብ ፊልም ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #122056 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Tinkoff Investment ናይ ማስታወቂያ ቪድዮ
ቲንኮፍ ኢንቨስትመንት ን30 ሰከንድ ዝቐጸለ ናይ ማስታወቂያ ቪድዮ ኮይኑ፡ ንኣገልግሎት ኢንቨስትመንት ናይ ሓደ ባንክ ዘቕርብ እዩ። እዚ ቪድዮ ንጆርጅ ዋሽንግተን ከም ቀንዲ ገጸ-ባህርይ የቕርቦ። ንሱ ኣብ ሶፋ ኮፍ ኢሉ ፒሳ ይበልዕ፡ ደኺሙን ህድእ ኢሉን፡ ከምኡ'ውን ንገንዘብ ይውክል። እዚ ዘይልሙድ ምስሊ ነቲ ቀንዲ ሓሳብ ይሽከም፡ እዚ ማለት ገንዘብ ብጽቡቕ ኩነታት ክተሓዝን ክሰርሕን ኣለዎ። እቲ ኣኒሜሽን ንሴል ኣኒሜሽንን ካትኣውት ኣኒሜሽንን ኣወሃሂዱ፡ ምስ ዲጂታል ኮምፖዚቲንግ ተጠሚሩ ተሰሪሑ። እዚ ቪድዮ ከም ፕሪሮል ቅድሚ ኦንላይን ቪድዮታት ብሰፊሑ ተዘርጊሑ፡ ልዑል መጠን ልወጣ (conversion rate) ኣመዝጊቡ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Tinkoff Investment ናይ ማስታወቂያ ቪድዮ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Tinkoff Investment ናይ ማስታወቂያ ቪድዮ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Tinkoff Investment ናይ ማስታወቂያ ቪድዮ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - ዓቐንን ማዕሸግን
- 30 seconds duration
- መለለዪታት
- video, 2d animation, animation, character, advertising video
- ናይ ምፍራይ ቴክኖሎጂ
- Cel animation, cutout animation, Adobe After Effects compositing
- ምንጪ ሓሳብ
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - ናይ ፕሮጀክት ግዜ
- Project started and ended in September 2020, it was targeted to russian internet audience.
- ናይ ስርሒት ፍሰት
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- ኣባላት ጋንታ
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
