Clarity ትካላዊ መንነት by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2021
Clarity ትካላዊ መንነት
Client: Clarity Innovations
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity ትካላዊ መንነት
ክላሪቲ ንኩባንያ ቴክኖሎጂ ዝተነድፈ ትካላዊ መንነት እዩ። እቲ ሎጎ ኣብ ኮዲንግ ዝጥቀሙሎም ክልተ ምልክታት ኣወሃሂዱ፡ ኣብ ውሽጢ ቅድመ ንቕድሚት ምንቅስቓስ ዘመልክት ትሪያንግል ተቐሚጡ ኣሎ። ሓደ ጸሊም ሰማያዊ ሕብሪ እምነት ዘመሓላልፍ ክኸውን ከሎ፡ ብሩህ ሰማያዊ ሕብሪ ድማ ናብ ቴክኖሎጂ ዘመልክት እዩ። እቲ ፊደል ኒዮ ሳንስ ዘመናይ ትርኢት ስለዘለዎ ተመሪጹ፡ እዚ ድማ ምስቲ ዝተጠውየ ኣዕኑድ እቲ ሎጎ ጽቡቕ ኣቃናጅኡ ይሰማማዕ። ግራድየንትታትን ረቂቕ ቅርጽታትን ተሪፎም፡ ስለዚ እቲ መንነት ኣብ ቀሊል ቅርጽታትን ፊደላት ኮዲንግን ይምርኮስ። እዚ መንነት እዚ ኣብ ትካላዊ ኣቕሑ እውን ተተግቢሩ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Clarity ትካላዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Clarity ትካላዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Clarity ትካላዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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