Happetsy ናይ ብራንድ መንነት ብ Anamarija Leljak

ዲዛይን Happetsy ናይ ብራንድ መንነት ብ Anamarija Leljak ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2021

Happetsy ናይ ብራንድ መንነት

ብ Anamarija Leljak

ዓሚል: Happetsy

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #122375 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Happetsy ናይ ብራንድ መንነት

ሃፐትሲ ንሓደ ናይ ኣቕሑ እንስሳታት ኩባንያ እተፈጥረ ናይ ብራንድ መንነት እዩ። እቲ ዲዛይን ናይ ዓባይ ዘመን ሬትሮ ኣገባብን ዘመናዊ ሚኒማሊዝምን የጣምር። እቲ ሬትሮ ባህሪ ብቓላት ሕብሪ፣ ብኢድ ዝተጻሕፈ ናይ ጽሑፍ ዓይነትን ናይ ነጥቢ ንድፍታትን ይግለጽ። ንጹር ኣቀማምጣ፣ ክፉት ቦታታትን ሳን ሰሪፍ ናይ ጽሑፍ ዓይነትን ሓድሽ ዘመናዊ ትንክፎ ይውስኹ። እቲ ሎጎ ናይ ድሙን ከልብን ስእሊ ምስ ሓደ ግዝኡ (rectangle)፡ ማለት ምስ ምርግጋእን ተኣማንነትን ዝተኣሳሰር ቅርጺ የጣምር። ኩሉ ግራፊክስ ከም ቬክተር ተሳኢሉ ንኣብ ኩሉ ሚድያ ተመሳሳሊ መልክዕ ንምርግጋጽ ብRGB፣ CMYK፣ ከምኡ’ውን Pantone ሕብርታት ቀሪቡ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Happetsy ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Happetsy ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Happetsy ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
ዓቐንን ማዕሸግን: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
መለለዪታት: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
ናይ ምፍራይ ቴክኖሎጂ: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
ናይ ዲዛይን ብድሆ: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
ምርምር: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
ምንጪ ሓሳብ: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
ናይ ፕሮጀክት ግዜ: The project started in March 2019 and finished in May 2019 in Denmark.
ናይ ስርሒት ፍሰት: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
ናይ ስእሊ ክረዲት: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.