Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ ብ Dennis Furniss

ዲዛይን Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ ብ Dennis Furniss ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማስታወቂያ· 2021

Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ

ብ Dennis Furniss

ዓሚል: Doritos

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

97,375

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #122993 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ

ሓደ ስዕመት፡ ሓደ ወፈያ (One Kiss, One Donation) ንደገፍ ማሕበረሰብ LGBTQ ንዶሪቶስ (Doritos) ዝተፈጥረ ዲጂታላዊ ወፍሪ ምውዕዋዕ እዩ። እዚ ወፍሪ ሰባት ንኣዕሩኽቶም፡ ስድራቤቶምን ፍቁራቶምን ስዕመት ክህቡ ከለዉ ዝተሳእሉ ስእልታት ከካፍሉ ዝዕድም ነበረ። ነፍሲ ወከፍ ዝተኻፈለ ስዕመት ናብ ገንዘባዊ ወፈያ ንማሕበረሰብ ይቕየር ነበረ። እዚ ወፍሪ ብተለቪዥን፡ ማሕበራዊ መራኸቢታት፡ ኦንላይን መስመራትን ብስም ብራንድ ዝካየዱ ንጥፈታትን ተሰራጭዩ። ንኽልተ ኣዋርሕ ኣብ ሜክሲኮን ብራዚልን ተኻይዱ ካብ መላእ ዓለም ምላሽ ረኺቡ። ዕላማኡ ኣብ እዋን ማሕበራዊ ምርሕሓቕ ንሰባት ምትእስሳር ነበረ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Doritos One Kiss One Donation ዲጂታላዊ ወፍሪ ምውዕዋዕ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
ዓቐንን ማዕሸግን: Does not apply
መለለዪታት: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
ናይ ምፍራይ ቴክኖሎጂ: We leveraged a marketing mix of TV, social media, online, branded activations.
ናይ ዲዛይን ብድሆ: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
ምርምር: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
ምንጪ ሓሳብ: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
ናይ ፕሮጀክት ግዜ: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
ናይ ስርሒት ፍሰት: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
ኣባላት ጋንታ: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
ናይ ስእሊ ክረዲት: All images are property of PepsiCo International