Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ ብ Dennis Furniss

ዲዛይን Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ ብ Dennis Furniss ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማዕሸጊ· 2021

Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ

ብ Dennis Furniss

ዓሚል: Pepsi

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #123071 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ

ፔፕሲ ካልቸር (Pepsi Culture) ኣብ ሜክሲኮ ንሓደ ምልክት ልስሉስ መስተ እተፈጥረ ውሱን ሕታም ተኸታታሊ ታኒካታት እዩ። እዚ ተኸታታሊ ካብ ሽዱሽተ ዝኽዘና ታኒካታት ዝቖመ ኮይኑ፡ ነፍሲ ወከፍ ታኒካ ንሓንቲ ናይ ሜክሲኮ ከተማ ትውክል። ናይ ከባቢ ዛንታታት፡ ልምድታትን ስነ-ጥበባዊ ኣመልካትን ነባሪ ባህላዊ ምልክታት ምስ ዘመናዊ ኣገባብ ንድፊ ዘወሃህዱ ስእላዊ ቅዲታት ኮይኖም ተተርጒሞም ኣለዉ። ነፍሲ ወከፍ ታኒካ ካብ ኣሉሚኒየም እተሰርሐት ኮይና፡ 12 ኣውንስ ትሕዝን ብልዑል ጽሬት ዘለዎ ኦፍሰት ሕትመት ተዛዚማን እያ። እተን ታኒካታት በብሓደ ዝሽየጣ ኮይነን፡ ብሓባር ድማ ዞባዊ ብዙሕነት ዘንጸባርቕ ተኸታታሊ ይፈጥራ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Pepsi Culture ውሱን ሕታም ተኸታታሊ ታኒካታት መስተ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
ዓቐንን ማዕሸግን: 12 Oz Cans, sold individually as a series.
መለለዪታት: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
ናይ ምፍራይ ቴክኖሎጂ: High definition offset printing on alluminum
ናይ ዲዛይን ብድሆ: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
ምርምር: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
ምንጪ ሓሳብ: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
ናይ ፕሮጀክት ግዜ: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
ናይ ስርሒት ፍሰት: Not applicable
ፓተንታት: Not applicable
ኣባላት ጋንታ: PepsiCo Design Latin America
ናይ ስእሊ ክረዲት: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.