Lavazza MilkUp መፍራሒ ጸባ by Florian Seidl is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ መሳርሒታት ገዛ Competition Category.

ብሩርመሳርሒ ገዛ· 2021

Lavazza MilkUp መፍራሒ ጸባ

by Florian Seidl

Client: Lavazza

ናይ ብሩር ሽልማት A' Design Award Winner in መሳርሒ ገዛ Category

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Colors

The Design

About Lavazza MilkUp መፍራሒ ጸባ

ሚልክ-ኣፕ ኣብ ገዛኻ ሓቀኛ ጣልያናዊ ካፑቺኖ ክትጥዕም የኽእለካ። ማግነቲካዊ ኢንደክሽን ተጠቒሙ ዝተፈላለዩ ኣሰራርሓታት ብህድኣትን ብብቕዓትን የዳሉ። እቲ ጸባቓይ ዲዛይን ደፋር፡ ሕብራውን ቀሊልን ባእታታት ልዑል ጽሬት ዘለዎም ገጽታን ንዋትን ዝሓቖፈ እዩ። ብድሕረ-ብርሃን ዝድገፍ "ደው በል እብል" መጠውቒ ብሕብራዊ ዑንቈር ብምርኣይ ዝተጋላጸ እዩ። እቲ ማንካ ካብ ኢኖክስ ዝተሰርሐ ኮይኑ ውሽጣዊ ተንቀሳቐስቲ ክፋላት የብሉን። ብኢድ ወይ ብመታሓዛይ ሳእኒ ንምጽራይ ቀሊል እዩ። ኣብ ውሽጢ ንዝተሓተን ንዝለዓለን ደረጃ ንጹር ምልክታት፡ ከምኡውን ኤርጎኖሚካዊ መሓዚ ኣለዎ። እቲ መቕላሊ ኣብ ልዕሊ ሽፋን ፍሉይ ቦታ ኣቐማምጣ ኣለዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Lavazza MilkUp መፍራሒ ጸባ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Lavazza MilkUp መፍራሒ ጸባ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Lavazza MilkUp መፍራሒ ጸባ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza