Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ by Yibang Design and Xiner Zheng

Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2021

Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ

by Yibang Design and Xiner Zheng

Client: Yibang

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ

ኤክስፊር (Xphere) ንብራንድ ሮንግሺንግ (Rongxing) ዝተፈጠረ ናይ ኮርፖረት መንነት ዲዛይን እዩ። ስም ኤክስፊር ካብቲ ቻይናዊ ስም ብራንድ ሮንግሺንግ ዝተረኽበ ኮይኑ፡ ትርጉሙ ልምዕቲ ስፌር (prosperous sphere) ማለት እዩ። እቲ መንነት ትርጉም እቲ ቻይናዊ ስም ምስቲ እንግሊዛዊ ስም ብሓደ ራእያዊ ቋንቋ የራኽብ። እቲ ምልክት ካብ ቅርጺ ኮኾብ ተመሪሑ ዝተሰርሐ ኮይኑ፡ ተመሳሳሊ ቁርጥማት ኣብ ክልቲኡ እንግሊዛውን ቻይናውን ናይ ሎጎ ምልክታት ተተግቢሩ ኣሎ። ደሙቕ ሕብርታትን ሓያል ራእያዊ ትሕዝቶን ነቲ ልዑል ደረጃ ዘለዎ መስመር ፍርያት የጉልሑ። እቶም ዝተሓትሙ ንጥረ ነገራት ድሙቕ ከቢድ ወረቐት ዝጥቀሙ ኮይኖም፡ ካርድ ንግድን ካርድ ምስጋናን ድማ ዝተነቅሐ (embossed) ሎጎ ይሕዙ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Xphere ናይ ኮርፖረት መንነት ዳግመ-ምርባሕ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang