La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ by Millton Yu is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.
ነሓስውሽጣዊ· 2021
La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category
Verified Award Winner
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About La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ
ላ ቡቲክ ጃዝኤን ኣብ ታይፐይ፡ ታይዋን ዝርከብ ውሽጣዊ ንድፊ ድኳን ፓስትሪ ኮይኑ፡ ኣብ ኖቬምበር 2019 ተዛዚሙ። እዚ 68 ትርብዒት ሜትሮ ዝስፍሓቱ ቦታ፡ ንሓደ ልዕሊ ሚእቲ ዓመት ዕድመ ዘለዎ ናይ ፓስትሪ ብራንድ ብዘመናዊ መገዲ የቕርቦ። ማት ወርቃዊ-ጽግያ ሕብሪ ነቲ ልማዳዊ ናይ በዓላት ቀይሕ ሕብሪ ተኪኡ፡ ንድኳኑ ልዙብን ህዱእን ባህሪ ይህቦ። ትርብዒትን ክቢን ቅርጻት ከም ናይ ብራንድ ምልክታት ኮይኖም የገልግሉ፡ ኣብ ቻይናዊ ናይ መስኮት ግሪድ ንድፊ፡ ኣብ ቅርጺ ናይ ጣራ፡ ኣብ ዝተጠውየ ጫፍ ናይ ካውንተር፡ ኣብ ዝተሸመነ ራታን ናይ ካቢነት ማዕጹታትን መንበሪ ኮርቻታትን፡ ከምኡ'ውን ኣብ ብረታዊ መስመራት ኣብ ባይታ ዝተነብሩ ይርከቡ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። La Boutique Jzn ውሽጣዊ ንድፊ ድኳን ፓስትሪ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
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