Dodoshine ናይ ብራንድ መንነት by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2021
Dodoshine ናይ ብራንድ መንነት
Client: Dodoshine
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #123740The Design
About Dodoshine ናይ ብራንድ መንነት
Dodoshine ንሓደ ናይ ኤለክትሪካል ኣቕሑት ብራንድ ዝተፈጠረ ናይ ብራንድ መንነት እዩ፣ እዚ ብራንድ ናይ ኣልትራቫዮለት ስተሪላይዜሽን ቴክኖሎጂ ዝጥቀም እዩ። እቲ ስም ናብቲ ቻይናውያን ንባክተርያ ንምቕንዛፍ ኣቕሑቶም ኣብ ጸሓይ ዘቐምጡሉ ልምዲ ዝምልከት እዩ፣ እዚ ልምዲ ድማ ምስ ጥዑይ ኣገባብ ናብራን ምስ ኣልትራቫዮለት ቴክኖሎጂን ተኣሳሳሪ እዩ። እቲ ሎጎታይፕ ኣብ ደሚቕ ሳንስ-ሰሪፍ ዓይነት ፎንት ተመስሪቱ ዘሎ ኮይኑ፣ ብዙሕ ግዜ ብፋሽን ብራንድስ ዝጥቀሙሉ ዓይነት ተወሳኺ ሰሪፍ ዝርዝራት ኣለዎ። እዚ ውህደት ንብራንድ ብሩህን ቁሩብ ፋሽናዊ ትርኢትን ይህቦ። እቲ ሎጎታይፕ ኣብ ውጽኢታት (ፕሮዳክትስ) ከምኡ'ውን ኣብ ናይ ማርኬቲንግ ንዋታት ብዝወሓደ 34 ብ 10 ሚሊሜተር ዓቐን ክሕተም ይኽእል እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Dodoshine ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Dodoshine ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Dodoshine ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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