Qin ናይ ፖስተር ተኸታታሊ by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Qin ናይ ፖስተር ተኸታታሊ

by Kaidi Mao

Client: Kaidi Mao

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Qin ናይ ፖስተር ተኸታታሊ

ኪን ናይ ቻይናዊ ናይ መሬት ስእሊ ልምዲ ብዲጂታል ሚድያ ብሓድሽ ኣገባብ ትርጉም ዝህብ ተኸታታሊ ፖስተር እዩ። እቲ ስም ኪን ካብ ቻይንኛ ቃል ዝመጸ ኮይኑ፡ "ምስራግ" ወይ "ናብ ውሽጢ ምእታው" ዘስምዕ ትርጉም ኣለዎ፣ እቲ ጽሑፋዊ ፊደል ከኣ ንምልክታት ማይን ልብን ዘራኽብ እዩ። እዞም ስእልታት ከም ፎቶግራፍ ጀሚሮም፡ ብዲጂታል መሳርሒታት ከም ፎቶሾፕ፡ ሲነማ 4D ከምኡውን ፕሮክርኤት ይምዕብሉ። እዚ ተኸታታሊ ብኽልተ ዓቐናት ዝፍጠር ኮይኑ፡ ብሕትመት ኮነ ኣብ ስክሪን፡ ኣብ ጋለሪ ወይ ኣብ ገዛ ክርአ ይኽእል እዩ። ዕላማኡ ድማ ነቲ ታኦኣዊ ኣረኣእያ ተፈጥሮ ንኣህጉራዊ ተመልከቲ ንምግላጽ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Qin ናይ ፖስተር ተኸታታሊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Qin ናይ ፖስተር ተኸታታሊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Qin ናይ ፖስተር ተኸታታሊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.