Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ by Daisuke Kobayashi

Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ

ካይሪ ሙራካሚ ንሆተል ኣብ ደሴት ኢኪ፣ ናጋሳኪ፣ ጃፓን ዝተዳለወ ናይ ብራንድ መንነት ዳግመ-ስራሕ እዩ። እቲ ምልክት ካብ ካንጂ ኢቺ ዝተበገሰ እዩ፣ ቅርጹ ሓደ ኣግዳማዊ መስመር ዝኾነ፣ ኣብ ስም ሆተል እውን ዝርአ። እቲ መስመር ከምኡ'ውን ትዕይንቲ ናይ ዩኖሞቶ ቤይ ዘዘኻኽር እዩ፣ እታ ቀዳመይቲ ትዕይንቲ ዑቱባት ኣብ እትውውቲ ግዜ ዝርእይዋ። እቲ ሎጎ ካብ ቀጥታዊ መስመራትን ክቢታትን ዝቖመ ኮይኑ፣ ሓያልን ዘይርስዑ መልክዕ ናይ ገጠር ትዕይንቲ ይግለጽ። እቶም ሕብርታት ንድሕሪት-ደሓር ብርሃን ትግምት ዘመልክቱ ግራድያሽናት ይጠቅሙ። እቲ መንነት ኣብ ናይ ኣዳራሽ ምልክታት፣ ናይ ስራሕ ካርድታትን ደብዳበ-ርእስን ተተግቢሩ፣ ንሆተል ከም ካልኣይ ቤት ዘቕርብ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Kairi Murakami ናይ ብራንድ መንነት ዳግመ-ስራሕ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi