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Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት by Mutian Yu

Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት by Mutian Yu is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ምግቢ፣ መስተን ስነ-ጥበብ ኣሰራርሓ ምግብን Competition Category.


ሓጺንስነ-ጥበብ ኣሰራርሓ ምግቢ· 2022

Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት

by Mutian Yu

Client: Savannah College of Art and Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ስነ-ጥበብ ኣሰራርሓ ምግቢ Category

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Colors

The Design

About Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት

ናይ መዝገብ-ሳንዱቕ ቸኮሌት ኣብ ቅርጺ ናይ መዝገብ ሳንዱቕ ዝተጠቕለለ ናይ ቸኮሌት ውሁድ እዩ። እቲ ጥቕላል ሓሙሽተ ዝተፈላለየ ዓይነት ቸኮሌት፡ ምስ ለውዝ፡ ዝነቐጸ ክራንበሪ፡ ብስኩት፡ ጀሊ ቢንስን ፖፒንግ ካንዲን ብሓባር ይሕዝ። ነፍሲ ወከፍ ቸኮሌት እውን ከም ንእሽቶ መዝገብ-ሳንዱቕ ቅርጺ ዝተሰርሐ ኮይኑ፡ ንሓደ ምኽፋት ዝተፈላለየ መመላእታ የቕርብ። እቲ ሳንዱቕ 331.5 ብ 71.5 ብ 58 ሚሊሜተር ዝዕቀኑ ኮይኑ፡ ብላዕለዋይ ደረጃ ዘለዎ ኣገባብ ናይ ህያብ ሳንዱቕ ምስራሕ ዝተሰርሐ እዩ፣ እዚ ድማ ሰሌዳ ምስራሕ፡ ኣብ ናይ መጥቕለሊ ወረቐት ምሕታም፡ ናይ ላዕለዋይ ገጽ ሕክምናን ምግጣምን ዘጠቓልል እዩ። ዕላማኡ ንንኡሳት ደስ ዝብሉ ህሞታት ንምብዓል እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Treasure Box Chocolate ናይ ቸኮሌት ጠቕላሊት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging
331.5mm*71.5mm*58mm
Tags
Snacks, Interaction, Fun
Production Technology
High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge
The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research
Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration
By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration
The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow
Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits
Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.

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