Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብ Ricardo Filipe Lopes da Silva

ዲዛይን Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብ Ricardo Filipe Lopes da Silva ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት

ብ Ricardo Filipe Lopes da Silva

ዓሚል: Smartmoov

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #126213 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት

ናይዚ ናይ ንግዲ ሞዴል ቀንዲ ጥቕምታት ተንቀሳቓስነትን ናይ ንግዲ ብሕታውነትን እዮም። እቲ ኣንተርፕረነር ንንግዱ ናብ ዝያዳ ተዓጻጻፍን ተንቀሳቓስን ፍታሕ ከጠዓዕሞ ይኽእል፣ በዚ ድማ ኣብ ዕዳጋ ናይ ንግዱ ዝበጽሓሉ ደረጃ የዕቢ። እቲ ብራንድ ነዞም ክብርታት እዚኦም ብተለዋዋጥን መጻኢያዊን መገዲ፣ ነቲ ዝድለ ተኸታተልቲ ንምንቕቓሕ ብዝተዳለወ ቀጻሊ ኣቀማምጣ ትርኢት ኣቢሉ የርኢ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Smartmoov ቀንዲ ተግባር፡ ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
ዓቐንን ማዕሸግን: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
መለለዪታት: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
ናይ ምፍራይ ቴክኖሎጂ: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
ናይ ዲዛይን ብድሆ: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
ምርምር: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
ምንጪ ሓሳብ: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
ናይ ፕሮጀክት ግዜ: August 2019 to November 2019 in Curitiba, Brazil
ናይ ስርሒት ፍሰት: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.