Auspicious Beast ግራፊካዊ ስርዓታት by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2022
Auspicious Beast ግራፊካዊ ስርዓታት
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #128175The Design
About Auspicious Beast ግራፊካዊ ስርዓታት
እቲ "ብጹእ እንስሳ" ኣብ ልዕሊ ፍርያት ተጠቀምቲ ብኢድ ዝተሳእሉ ግራፊካዊ ስርዓታት ተኸታታሊ ስራሕ እዩ። እዚ ተኸታታሊ ስራሕ ካብ ባህሊ ቻይና እተወስዱ ኣርባዕተ ብጹኣት ፍጡራት ይውክል፡ ንሳቶም ድማ ካርፕ (ዓሳ)፣ ክሬን (ኮርኮሮ)፣ ኣንበሳ፣ ከምኡ'ውን ቃይሊን ኮይኖም፡ ሃብቲ፣ ነዊሕ ዕድመ፣ ድሕንነትን ጽቡቕ ዕድልን ይውክሉ። ነፍሲ ወከፍ ስርዓት ባህላዊ ስእልታት ምስ ዘመናዊ ኣካላት የተኣናግድ። ካብ ሕብርታት ባህላዊ ስእሊ ቻይና እተወስዱ ሃብታማት ሕብርታት ንነፍሲ ወከፍ ምስሊ እንስሳ ይቐርጹ። ብጸሊም ቀለም ዝተጻሕፈ ሓያል ካሊግራፊ ነቶም ስርዓታት ይድግፎም። እዚ ተኸታታሊ ስራሕ ኣብ ባህላዊ ባህሊ ቻይና ሓድሽ ኣቓልቦ ንምፍጣርን ኣወንታዊ ትምኒታት ንምክፋልን ዕላማ ገይሩ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Auspicious Beast ግራፊካዊ ስርዓታት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Auspicious Beast ግራፊካዊ ስርዓታት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Auspicious Beast ግራፊካዊ ስርዓታት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
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