Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ by Yuan Jiang and Chen Song

Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ብሩርውሽጣዊ· 2022

Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ

by Yuan Jiang and Chen Song

Client: SODA Architects

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ

ፍራግራንስ ጋለሪ ኣብ ቤጂንግ ንዝርከብ ናይ ሽቶ ብራንድ ዝተዳለወ፡ 314 ትርብዒት ሜትሮ ዝሽፍን ናይ ችርቻሮ ውሽጣዊ ቦታ እዩ። እቲ ቦታ ከም ልሙድ ድኳን ዘይኮነስ፡ ከም ናይ ስነ-ጥበብ ጋለሪ ኮይኑ ተዳልዩ ኣሎ። እቲ መእተዊ ካብ ኣስታት 5,000 ዝሕዳስ ናይ ሽቶ ጠራሙዝ ዝተሰርሐ ኮይኑ፡ ቀትርን ለይትን ሕብሪ ዝቕይር ናይ ሚድያ ህንጻ ይፈጥር። ኣብቲ ቀንዲ ኣዳራሽ፡ 20 ሜትሮ ዝንውሓቱ ዝተዓፀፈ ገፅ ዲጂታላዊ ስእሊታት ናይ ሽቶ ቅርፅታትን ብዛዕባ ታሪኽን ጥረ-ኣቕሑን ዝሕዝ ሓበሬታን ይሸከም። እቲ ንድፍ ናይ ትርኢት፡ ድምጺ፡ ጨናን ተኣኣታዊ ኣካላትን ኣወሃሂዱ፡ ንበፃሕቲ ብናይ ገዛእ ርእሶም ዑደት ይመርሖም።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Fragrance Gallery ናይ ችርቻሮ ውሽጣዊ ንድፍ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensions & Packaging: 314 Square Meters
Tags: Media space, Media integrated store, Digital installation, Fragrance gallery
Production Technology: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Design Challenge: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Research: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiration: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Project Duration: The project started in August 2019 and finished in October 2020 in Beijing.
Operation Flow: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Image Credits: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui