Enjoy Happy Food ኣገልግሎት ዲዛይን ብ Ting-Han Chen

ዲዛይን Enjoy Happy Food ኣገልግሎት ዲዛይን ብ Ting-Han Chen ኣብ ናይ ውድድር ምድብ ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርኣገልግሎት· 2022

Enjoy Happy Food ኣገልግሎት ዲዛይን

ብ Ting-Han Chen

ዓሚል: Play Design Lab

ኣብ ምድብ ኣገልግሎት ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Enjoy Happy Food ኣገልግሎት ዲዛይን

እዚ ናይ ዲዛይን ፕሮጀክት እዚ፡ ኣብ መልሲ ናይቲ ወረርሲ፡ ባህላዊ ሻጢ ዓሳ ናብ ዘመናዊ ማሕበራዊ ኢ-ኮመርስ ብራንድ ብኸመይ ከም ዝቕየር፡ ከምኡውን ኣብ መንጎ ባህላዊ ዓሳ ዕዳጋ ምዕዳግን ኦንላይን ምዕዳግ ኣነባብራን ዘሎ ምፍላይ ብኸመይ ከም ዝድልድል የርኢ። እቲ ብራንድ ኣብቲ ናይ ሻጢ 40 ዓመት ናይ ዓሳ ማእለያ ሞያዊነት፡ ናይቲ ባህላዊ ዕዳጋ ምስ ዓማዊል ዝግበር ማሕበራዊ ርክብ ኣገባብን ዝተሰረተ እዩ። ብላይን (ኣብ ታይዋን እቲ ዝበዝሕ ዝጥቀሙሉ ማሕበራዊ መተግበሪ) ብምጥቃም ካብ ዓማዊል ብሕታዊ ትእዛዝ ወሲዱ፡ እቲ ዝበለጸ ፍሩይ፡ መዓልታዊ ዝተተሓዘ ዓሳ ባሕርን ዝምከሩ ናይ ምብሳል መምርሒታትን የረክብ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Enjoy Happy Food ኣገልግሎት ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Enjoy Happy Food ኣገልግሎት ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Enjoy Happy Food ኣገልግሎት ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
ዓቐንን ማዕሸግን: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
መለለዪታት: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
ናይ ምፍራይ ቴክኖሎጂ: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
ናይ ዲዛይን ብድሆ: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
ምርምር: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
ምንጪ ሓሳብ: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
ናይ ፕሮጀክት ግዜ: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
ናይ ስርሒት ፍሰት: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
ኣባላት ጋንታ: Design: Ting-Han Chen