Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ብ Deeeep Creative Lab

ዲዛይን Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ብ Deeeep Creative Lab ኣብ ናይ ውድድር ምድብ ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርኣገልግሎት· 2025

Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን

ብ Deeeep Creative Lab

ዓሚል: Deeeep Creative Lab

ኣብ ምድብ ኣገልግሎት ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #165666 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን

ኡርባነር ንዕዳጋ ጃፓን ዝተፈጥረ ናይ ጭሕሚ ምስትኽኻል ፍርያት ዝኾነ ስትራተጂ ብራንድን ኣገልግሎትን እዩ። እቲ ስትራተጂ ውጥን ፍርያት፡ ተቐያያሪ (ረስፖንሲቭ) ናይ ሓደ ገጽ መርበብ ሓበሬታ፡ መዐሸጊን ማሕበረሰብ ኦንላይንን የጠቓልል። እቲ መቐምቀሚ (ትሪመር) ኣብ ጃፓን ዝተሰርሐ ሞተርን ካብ ልዑል ካርቦን ዘለዎ ሓጺን ዝተሰርሑ ላማታትን ይጥቀም፣ እቲ ንእሽቶ ቅርጹ ድማ ኣብ ዝኾነ እዋን ጭሕሚ ምምዕርራይ የኽእል። እቲ መዐሸጊ ዝተፈላለየ ዓይነት ጽሕፈት (ታይፖግራፊ) ምስ ኣጠቓቕማ እቲ ፍርያት ዝገልጽ ቀሊል ውሽጣዊ ሳጹን ኣወሃሂዱ የቕርብ። ኡርባነር ምስትኽኻል ጭሕሚ ከም መገዲ መግለጺ ውልቃዊ ቅዲ ገይሩ የቕርቦ፣ እቲ መርበብ ሓበሬታ ድማ ንበጻሕቲ ካብ መጀመርታ ተገዳስነት ክሳብ ምግዛእ ይመርሖም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
ዓቐንን ማዕሸግን: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
መለለዪታት: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
ናይ ምፍራይ ቴክኖሎጂ: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
ናይ ዲዛይን ብድሆ: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
ምርምር: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
ምንጪ ሓሳብ: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
ናይ ፕሮጀክት ግዜ: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
ናይ ስርሒት ፍሰት: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
ኣባላት ጋንታ: Deeeep Creative LAB
ናይ ስእሊ ክረዲት: Deeeep Creative LAB,URBANER,2024