Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን by Deeeep Creative Lab

Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን by Deeeep Creative Lab is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ሜታ፣ ስትራተጂካውን ንድፊ ኣገልግሎትን Competition Category.

ብሩርኣገልግሎት· 2025

Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን

by Deeeep Creative Lab

Client: Deeeep Creative Lab

ናይ ብሩር ሽልማት A' Design Award Winner in ኣገልግሎት Category

100,774
Verified Award Winner
Verify Award Status for #165666

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን

ኡርባነር ንዕዳጋ ጃፓን ዝተፈጥረ ናይ ጭሕሚ ምስትኽኻል ፍርያት ዝኾነ ስትራተጂ ብራንድን ኣገልግሎትን እዩ። እቲ ስትራተጂ ውጥን ፍርያት፡ ተቐያያሪ (ረስፖንሲቭ) ናይ ሓደ ገጽ መርበብ ሓበሬታ፡ መዐሸጊን ማሕበረሰብ ኦንላይንን የጠቓልል። እቲ መቐምቀሚ (ትሪመር) ኣብ ጃፓን ዝተሰርሐ ሞተርን ካብ ልዑል ካርቦን ዘለዎ ሓጺን ዝተሰርሑ ላማታትን ይጥቀም፣ እቲ ንእሽቶ ቅርጹ ድማ ኣብ ዝኾነ እዋን ጭሕሚ ምምዕርራይ የኽእል። እቲ መዐሸጊ ዝተፈላለየ ዓይነት ጽሕፈት (ታይፖግራፊ) ምስ ኣጠቓቕማ እቲ ፍርያት ዝገልጽ ቀሊል ውሽጣዊ ሳጹን ኣወሃሂዱ የቕርብ። ኡርባነር ምስትኽኻል ጭሕሚ ከም መገዲ መግለጺ ውልቃዊ ቅዲ ገይሩ የቕርቦ፣ እቲ መርበብ ሓበሬታ ድማ ንበጻሕቲ ካብ መጀመርታ ተገዳስነት ክሳብ ምግዛእ ይመርሖም።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Urbaner ስትራተጂ ብራንድን ዲዛይን መዐሸጊን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Team Members: Deeeep Creative LAB
Image Credits: Deeeep Creative LAB,URBANER,2024