Before the Midnight Hour ስእልታት ፈርኒቸር ብ Martin Reznik

ዲዛይን Before the Midnight Hour ስእልታት ፈርኒቸር ብ Martin Reznik ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂግራፊክ· 2022

Before the Midnight Hour ስእልታት ፈርኒቸር

ብ Martin Reznik

ዓሚል: Martin Reznik Illustration

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #133798 ሽልማት ኣረጋግጽ

ተወሳኺ ፍለጥ ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Before the Midnight Hour ስእልታት ፈርኒቸር

ብማርክ ክሩሲን ዝተኣዘዘን ንልዑላት ዲዛይናት ፈርኒቸሩ ንኖልን ደሳልቶን ዘርእዩን ተኸታታሊ ጸሊምን ጻዕዳን ስእልታት። ብኮሚክስን ኖይር ሲነማን ዝተነሳሳዐ እዚ ፕሮጀክት፡ ነቲ ወግዓዊ ኣገባብ ስእሊ ፈርኒቸር ብምብርሳር፡ ንሰዕስዒታት ትረኻ፡ ምጥቃም ዝተጋነነ ፐርስፐክቲቭን ሓሳስያዊ ጽባቐ ስእሊ ኖይርን የምጽእ። ዘይምህላው ህላወ ሰባትን ዝተበታተኑ ነገራትን ንታሪኽ ምስጢርን ጥርጥርን የውስኽ፡ እቲ ዋና ገጸ-ባህሪ ድማ ብዘደንቕ መደምደሚታ ይቐርብ። ኩሎም ስእልታት ብዲጂታል መንገዲ ብAdobe Photoshop ብምጥቃም Wacom Cintiq tablet ተሳኢሎም እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Before the Midnight Hour ስእልታት ፈርኒቸር ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Before the Midnight Hour ስእልታት ፈርኒቸር ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Before the Midnight Hour ስእልታት ፈርኒቸር ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
ዓቐንን ማዕሸግን: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
መለለዪታት: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
ናይ ምፍራይ ቴክኖሎጂ: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
ናይ ዲዛይን ብድሆ: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
ምርምር: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
ምንጪ ሓሳብ: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
ናይ ፕሮጀክት ግዜ: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
ናይ ስርሒት ፍሰት: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
ናይ ስእሊ ክረዲት: All illustrations: Martin Reznik, 2021