Crcrta ኮርፖሬት መንነት by Zilong Chen and Chao Yang

Crcrta ኮርፖሬት መንነት by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2022

Crcrta ኮርፖሬት መንነት

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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View at A' Design Award Press Release Award Badge

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The Design

About Crcrta ኮርፖሬት መንነት

Crcrta ን Chinese Research Centre for Radio and TV Art፡ ናይ መንግስቲ ክፍሊ፡ ዝተሰርሐ ኮርፖሬት መንነት እዩ። እቲ ሎጎ ግራፊክስን ጽሑፍን የዋሃህድ። እቲ ሕብርታት ናይተን ሰለስተ ቀንዲ ሕብርታት ተለቪዥን፡ ቀይሕ፡ ቀጠልያን ሰማያዊን ይጥቀም። ሓደ ናይ ካሜራ ምልክት ብሰለስተ ጂኦሜትሪካል ቅርጽታት ይቖመ። ክልተ ኣራት-ኩርናዕ ቅርጽታት ናብቶም ኣብ ኢንዱስትሪ ራድዮን ተለቪዥንን ዝጥቀሙ ፊልተራትን ወረቐትን ይምልከቱ። እቲ ትሪያንግል ናብ ሌንስ ወይ ተዛራባይ (ስፒከር) ይምልከት። እቶም ፊደላት CRCRTA ካብ ጸጋም ናብ የማን ኣብቲ ግራፊክ ብምሕላፍ ነቲ ሓሳብ ርክብ የግልጹ። እቲ መንነት ቀጥታዊ መጠን ዘይብሉ ኮይኑ፡ ምስ ዝተፈላለዩ ሜድያታት ንኽሰማማዕ ክዓቢን ክንኣስን ይኽእል።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Crcrta ኮርፖሬት መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Crcrta ኮርፖሬት መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Crcrta ኮርፖሬት መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao