SP Saffron Grotesk ናሙና ቅርጺ-ፊደል by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2022
SP Saffron Grotesk ናሙና ቅርጺ-ፊደል
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
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- Verified Award Winner
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The Design
About SP Saffron Grotesk ናሙና ቅርጺ-ፊደል
ሳፍሮን ብሓያል ቅጥዓዊ ጂኦሜትሪክ ተቓራኒ ጸጋታት ዝተፈለየ፡ ካብ ጽባቐታትን ቅርጺ-ፊደላዊ ደረጃታትን ስዊዘርላንዳዊ ዘመናውነት ዝወሰደ፡ ጐልማሳ ዘመናዊ ኒዮ-ግሮተስክ ሳንስ-ሰሪፍ ቅርጺ-ፊደል እዩ። እቲ ፍሉይ ሰፊሕን ክፉትን ምቕማጥ ንምልክታን መራኸቢ-ሓበሬታን ዝሓሸ ስእላዊ ቅኒት ንምሃብ ዝተዳለወ እዩ። እዚ ሓቀኛን ኦሪጂናልን ቅርጺ-ፊደል ንዝቕየር ዘመናዊ ጽባቐታት ዝውክል እዩ። እቲ ናሙና ናብ ክፋላት ዝተመቐለ ኮይኑ፡ ኣብ ውሽጢ እቲ ፓኬጅ ናይ ቀለቤት-ምእሳር ፖስተራት ዝሓዘ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
SP Saffron Grotesk ናሙና ቅርጺ-ፊደል ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። SP Saffron Grotesk ናሙና ቅርጺ-ፊደል ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። SP Saffron Grotesk ናሙና ቅርጺ-ፊደል ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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