Pentaheal Clinic Rebranding ናይ ብራንድ መንነት by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2022
Pentaheal Clinic Rebranding ናይ ብራንድ መንነት
Client: Eidetic Marketing
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #135773The Design
About Pentaheal Clinic Rebranding ናይ ብራንድ መንነት
ፔንታሂል ክሊኒክ ዳግመ-ብራንድ ንፈታዊ ሕክምና ዝተኻእለ ናይ ኮርያ ሕክምናዊ ክሊኒክ እተዳለወ ናይ ብራንድ መንነት እዩ። ቀንዲ ምስሊ እዚ መንነት ምዝርጋሕ (extension) እዩ። እቲ ኣህጉራዊ ናይ ሕክምና ምልክት ዝኾነ መስቀል፡ ካብ ብዙሓት ሃገራት ዝመጹ ሕሙማት ክፈልጥዎ ዝኽእሉ ቀሊል ናይ ትርኢት ቋንቋ ኮይኑ ተጠቒሙሉ ኣሎ። እቲ ምልክት ንመስቀል ምስቲ P ከምኡውን H ዝብሉ ፊደላት፡ ማለት ውጽልጻር ስም እቲ ክሊኒክ፡ ብሓባር የጠቓልል። ዛንጋ እቲ ምልክት ብክልቲኡ ኣንፈት ስለ ዝዝርጋሕ፡ እቲ ምልክት ንዝተፈላለዩ ቅርጽታትን መጠናትን ናይ ኣተገባብራ ኣቕሓ ዝሰማማዕ እዩ። ንነፍስወከፍ ደርቢ እቲ ኣብ ሶል ዝርከብ ክሊኒክ ዝኸውን ምልክታ (signage) ተዳልዩ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Pentaheal Clinic Rebranding ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pentaheal Clinic Rebranding ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pentaheal Clinic Rebranding ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensions & Packaging
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tags
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Production Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Design Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Project Duration
- The project started in July 2021 and finished in December 2021 in Seoul.
- Operation Flow
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Team Members
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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