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Vessi Animation ኣኒሜሽን ፍርያት by Mateus Morgan

Vessi Animation ኣኒሜሽን ፍርያት by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን Competition Category.


ብሩርፊልም· 2022

Vessi Animation ኣኒሜሽን ፍርያት

by Mateus Morgan

Client: Morgan Studio

ናይ ብሩር ሽልማት A' Design Award Winner in ፊልም Category

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Verified Award Winner

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Colors

The Design

About Vessi Animation ኣኒሜሽን ፍርያት

ቨሲ ኣኒሜሽን ንሓደ ጫማ (ቡት) ዝተዳለወ መተባብዒ ኣኒሜሽን እዩ። እዚ ኣኒሜሽን ነቲ ፍርያት ብተፈጥሮኣዊ ትርኢታዊ ኣቕሑ ኣቢሉ የቕርቦ፡ እዚ ድማ ነቲ ጫማ ምስ ናብራ ናይቲ ዓሚል የተኣሳስሮ። ማይ ምስ ባህርያት ናይቲ ጫማ ክዛመድ ከሎ፡ ደበናታት ድማ ንቕልል ዝበለ ምዃኑ የመልክት። እቲ ጫማ ብ3ds Max ብ hard surface ቴክኒካት፡ ንፎቶግራፋት ከም መወከሲ ብምጥቃም ተሞዲሉ፡ ናይ ቆርበት ቴክስቸራት ድማ ተተግቢሮም። ረንደሪንግ ብRedshift ተገይሩ፡ ስሚዩሌሽናት ድማ ብHoudini። እዚ ኣኒሜሽን ብዘይ መብርሂ ጽሑፍ ኣብ ወብሳይት ናይቲ ፍርያትን ኣብ ማሕበራዊ መራኸቢታትን ተጠቒሙ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Vessi Animation ኣኒሜሽን ፍርያት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Vessi Animation ኣኒሜሽን ፍርያት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Vessi Animation ኣኒሜሽን ፍርያት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging
1920X1080
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration
It toke around 2 months to finish
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan

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