ዲዛይን Across ፖስተር ብ Xuguang Zhu and Chao Yang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2022

Across ፖስተር

ብ Xuguang Zhu and Chao Yang

ዓሚል: Zhejiang Sci-Tech University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

41,168

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #136202 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Across ፖስተር

ኣክሮስ (Across) ንዲጂታላዊ ጥበባዊ በዓል ዝተዳለወ ፖስተር ኮይኑ፡ ነቲ ኣብ ቻይና ዝርከብ ናይ ሄላን ኣኽራናት ናይ ኣኻውሕ ጥበብ ዝወፈየ እዩ። እዚ ፖስተር ኣብ ሌንቲኩላር ንዋት (lenticular material) እዩ ዝሕተም። ሓደ ስእሊ ነቲ ኦሪጅናል ናይ ሄላን ኣኽራን ንድፊ የርኢ፡ እቲ ካልእ ድማ ነቲ ተመሳሳሊ ንድፊ ብዘመናዊ ዲጂታላዊ ኣገባብ የርኢ። እቲ ናይ ምርኣይ ኩርናዕ ክቕየር እንከሎ፡ እቲ ጥንታዊ ንድፊ እናጠፍአ ይኸይድ እሞ እቲ ዲጂታላዊ ንድፊ ድማ ይረኤ። እቲ ባህላዊ ስእሊ ብሕውሳብ ቀለም፡ ሻሂ፡ ጀላቲንን ናይ ወርቂ ሓመድን እዩ ተሳኢሉ፡ ከም ኣኻውሕ ዝመስል ሸካም ንምፍጣር ብምንጻግ (splashing) ተተግቢሩ። ኣክሮስ ንዘንጊ ዘለዎ ጥንታዊ ባህሊ ንምዕቃብን ንምክፋልን ዝዓለመ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Across ፖስተር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Across ፖስተር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Across ፖስተር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
ዓቐንን ማዕሸግን: Poster: 1855mm*30mm*465mm
መለለዪታት: Chinese tradition, internationalism, rock art, cultural relics
ናይ ምፍራይ ቴክኖሎጂ: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
ናይ ዲዛይን ብድሆ: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
ምርምር: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
ምንጪ ሓሳብ: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
ናይ ፕሮጀክት ግዜ: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
ናይ ስርሒት ፍሰት: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
ኣባላት ጋንታ: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang