Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ by Uds Ltd. is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.
ብሩርውሽጣዊ· 2022
Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ
by Uds Ltd.
Client: EATALY Asia Pacific, LTD.
ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category
Verified Award Winner
Verify Award Status for #136882The Design
About Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ
ኢታሊ ጊንዛ ኣብ ሻድሻይ ደርቢ ናይ ጊንዛ ሲክስ፡ ኣብ ጊንዛ ቶኪዮ ዝርከብ ንግዳዊ ተቓ፡ ዝርከብ ውሽጣዊ ንድፊ ቤት መግቢ፡ ዕዳጋን ካፈን እዩ። እቲ ንድፊ ንኣምር ናይ ኢታሊ ጋርደን ይስዕብ። እቲ ሓፈሻዊ ስፍሓት መሬት 1000 ትርብዒት ሜተር ከም ጉጅለ ናይ ናኣሽቱ ድኳናት ኮይኑ፡ ብቕዲ መብራህቲ ጎደና፡ ተኽልታትን ኣግፋርን ዝተሰርዐ እዩ። ኣግድማዊ መከፋፈልታት ኣብ ውሑድ ደረጃ ተታሒዙ ናሕሲ ብጋህዲ ተሪፉ፡ ለውጥታት ናይ ወለል ድማ ነቲ ዞባታት ይገልጹ። ማእከላይ ባር ኣብ ኢጣሊያዊ ኣደባባይ ከተማ የዘክር። እቲ ኣቀማምጣ ጋርደን ንበጻሕቲ ብቐሊሉ ንኺኣትዉን ብምችኡ ንኺጸንሑን ይዕድሞም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Eataly Ginza ውሽጣዊ ንድፊ ቤት መግቢ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
- Dimensions & Packaging
- The total floor area is 1000 square meters.
- Tags
- Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
- Production Technology
- The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
- Design Challenge
- Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
- Research
- By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
- Inspiration
- Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible. - Project Duration
- It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
- Operation Flow
- Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day. - Patents
- Uds Ltd. + Eataly Asia Pacific, Ltd.
- Team Members
- Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
- Image Credits
- #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
