ዲዛይን Can You See the Music ተለዋዋጢ ማንነት ብ Brand Bar Communications ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርግራፊክ· 2022
Can You See the Music ተለዋዋጢ ማንነት
ዓሚል: Franz Liszt Chamber Orchestra
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #137173 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Can You See the Music ተለዋዋጢ ማንነት
ንፍራንዝ ሊስት ቻምበር ኦርኬስትራ እተሰርሐ እዚ ስራሕ፡ ብሙዚቃ እተመራሕ ተለዋዋጢ ናይ ምልክት ማንነት ኮይኑ፡ ርእይታዊ መልክዕ ናይቲ ኦርኬስትራ ከሐድስ ዝዓለመ እዩ። ፈጠርቱ ኣማራጺ ሙዚቃዊ ቋንቋ ፈጢሮም፡ በዚ ቋንቋ'ዚ ዝኾነ ዜማ ኣብ ውሽጢ እተወሰኑ መምርሒታት ብርእይታዊ መልክዕ ከቐርብ ይኽእል። እዚ ማንነት'ዚ ንነፍሲ ወከፍ ኣባል ናይቲ ኦርኬስትራ ምስ ዝፈትውዎ ቁራጽ ናይ ሙዚቃ ስብስቦም ብዝተኣሳሰር ውልቃዊ ምልክቶም ከሃንጹ የኽእሎም። ብተወሳኺ፡ ብፍሉይ እተዳለወ ናይ ምልክት ዲዛይን መተግበሪ ብምጥቃም፡ ሰማዒታት እውን ንቕድመ-ተሳተፍቲ ናይቲ ናይ ማንነት ምሕዳስ መስርሕ ክኾኑ ይኽእሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Can You See the Music ተለዋዋጢ ማንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Can You See the Music ተለዋዋጢ ማንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Can You See the Music ተለዋዋጢ ማንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- መለለዪታት
- music-driven, dynamic, flexible, identity
- ናይ ምፍራይ ቴክኖሎጂ
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- ምንጪ ሓሳብ
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- ናይ ፕሮጀክት ግዜ
- The new identity was published in February, in Hungary.
- ኣባላት ጋንታ
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
