Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን Competition Category.
ሓጺንፊልም· 2022
Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ
by Ziyue Hu
Client: Lu Xun Academy of Fine Arts Museum
ናይ ሓጺን ሽልማት A' Design Award Winner in ፊልም Category
Verified Award Winner
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About Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ
“ዘይቁጽጽር ፍቕሪ” ኣንጻር ኣብ ገዛ ዝፍጸም ጎነጽ ዝቐርብ ህዝባዊ ምርኢት ንምልላይ ዝዓለመ ወደባዊ ፕሮጀክት እዩ። እዚ ፕሮጀክት ድማ ወብሳይት፡ ፖስተራት፣ ከምኡውን ሓደ ኣኒሜሽን ቪድዮ ዝሓቖፈ እዩ። እቲ ምርኢት ብመንገዲ ናይ ሓቂ ፍጻመታትን ስነ ጥበባዊ ስራሓትን፡ እቲ ኣብ ገዛ ዝፍጸም ጎነጽ ኣብ ቆልዑት ዘስዕቦ ኣሉታዊ ጽልዋታት ብንጹር የቕርብ። እቶም በጻሕቲ፡ ከምዚ ዓይነት ኣተሓሕዛ ንኣካላውን ኣእምሮኣውን ጥዕና ቆልዑት ክሳብ ክንደይ ክጎድእ ከም ዝኽእል ይርእዩ። ነቲ መልእኽቲ ቀጥታውን ሰሓቢን ንምግባር፡ ጽልግልግ ዝበሉ ሕብርታትን ብጥንቃቐ ዝማዕበለ ስነ-ስእሊ ኣገባብን ተመሪጹ ኣሎ። እቲ ዕላማ ድማ ወለዲ ንደቆም ዘጋድድ ኣገባብ ትምህርቲ ንኽልልዩ ምሕጋዝ እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Uncontrolled Love ናይ ምርኢት ወደባዊ ዘመተ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children. - Dimensions & Packaging
- Video size: 1920*1080
- Tags
- Animated video, web design, exhibition promotion, anti-domestic violence
- Design Challenge
- The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
- Research
- What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
- Inspiration
- We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
- Team Members
- Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo
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