ZhenYue ሎጎን ናይ ብራንድ መንነትን by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2022
ZhenYue ሎጎን ናይ ብራንድ መንነትን
by Guangzhou Cheung Ying Design Co. Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #137424The Design
About ZhenYue ሎጎን ናይ ብራንድ መንነትን
ዜንዩ ንሓደ ናይ ደረቕ ብልዕታት ሸያጣይ ዝተፈጠረ ሎጎን ናይ ብራንድ መንነትን እዩ። እዚ ሎጎ ናይ ልምዳዊ ባምቡ ናይ ምንፋፍ ኣቕሓ (sieve) ቅርጺ ምስ ዝተዓደገ ንሕበር ስርዓት ይሕወስ። ፊደላት ናይ ብራንድ ስም ተሓናፍጹን ተኣሳሲሩን ስለ ዝቐነዐ፣ ኣቀማምጦኡ ኣብ ውሽጢ ምንፋፊ ተኣኪቦም ዘለዉ ደረቕ ብልዕታት ዝመስል እዩ። ብርቱዕ ስራሕ ኢድን ምዉቕነትን ንምግላጽ፣ ብርቱዓንጅ ሕብሪ ናይ ብራንድ ሕብሪ ተመሪጹ ኣሎ። እዚ መንነት ብቫክቶር ፎርማት ተሳልዩ ኣብ ናይ ችርቻሮ ፓኬጂ፣ ናይ ሽያጭ ቤታት፣ ኦንላይን ድኳናትን ምዝርጋሕ ማርኬትንግን ይትግበር። ኣብ ዝተሓተሙ ንብረታት ፎይል ወርቅን ስክሪን ፕሪንትንግን ይጥቀም።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
ZhenYue ሎጎን ናይ ብራንድ መንነትን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። ZhenYue ሎጎን ናይ ብራንድ መንነትን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። ZhenYue ሎጎን ናይ ብራንድ መንነትን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design
- Production Technology
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
- Design Challenge
- The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
- Research
- In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
- Inspiration
- As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
- Project Duration
- The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
- Operation Flow
- The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu - Image Credits
- Guangzhou Cheung Ying Design Co., Ltd..
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