Figura ብራንዲንግ፣ ዲዛይን ጥቕላል by Anja Zambelli Colak

Figura ብራንዲንግ፣ ዲዛይን ጥቕላል by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Figura ብራንዲንግ፣ ዲዛይን ጥቕላል

by Anja Zambelli Colak

Client: Zambelli Brand Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Figura ብራንዲንግ፣ ዲዛይን ጥቕላል

ፊጉራ ብራንዲንግን ዲዛይን ጥቕላልን ንተኸታታሊ ናይ ሜድትራንያን ፍሉይ ኣቕሑት እዩ፣ ዝሓቖፈ ናይ በለስ ኬኪታት፣ ቾኮለታትን ናይ ዘይቲ ወይትን። እቲ መንነት ኣብ ዙርያ ናይ በለስ ኣይኮን ተሰሪሑ ኣብ ቅርጺ ናይ ኣየር ባሎን ተመሲሉ፣ ንጉዕዞን ንመሰረት ሜድትራንያናዊ ድሕረ-ባይታ ናይቲ መስራቲ ብራንድ ዘመልክት። ወርቃዊ፣ ሕብሪ-ወይንን ቀጠልያን ሕብርታት ነቶም ቀንዲ ንጥረ-ነገራት ይውክሉ። ኣገባባት ናይ ቅጠላት በለስ፣ ማዕበላትን ቅራፍ ዓሳን ንሜድትራንያን የዘኻኽሩ። መለለዪታትን ናይ ወረቐት ጥቕላልን ብፓንቶን ሕብርታት ኣብ ወረቐት ፈድሪጎኒ ተሓቲሞም፣ ምስ ተወሳኺ ናይ ወርቂ ፎይል። እዚ ዲዛይን ነቶም ፍርያት ናብ ናይ ኤስያ ዕዳጋ የላልዮም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Figura ብራንዲንግ፣ ዲዛይን ጥቕላል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Figura ብራንዲንግ፣ ዲዛይን ጥቕላል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Figura ብራንዲንግ፣ ዲዛይን ጥቕላል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak