Jing Yin Li ናይ ብራንድ መንነት ንድፍ by Sxdesign

Jing Yin Li ናይ ብራንድ መንነት ንድፍ by Sxdesign is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2022

Jing Yin Li ናይ ብራንድ መንነት ንድፍ

by Sxdesign

Client: Jing Yin Li

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Jing Yin Li ናይ ብራንድ መንነት ንድፍ

ጂንግ ዪን ሊ ንብራንድ ኣገልግሎት ጽሬትን ክንክንን ክዳውንቲ ኣብ ቻይናዊ ዕዳጋ እተዳለወ ናይ ብራንድ መንነት እዩ። እቲ ሎጎ ካብ ቀለልቲ ጂኦመትሪካል ቅርጻት፣ ርብዒታትን ርብዒ ክቢታትን ተሃንጹ፣ ኣብ ኣርባዕተ ሰሪዛት ተሰርዑ። ሰለስተ ካብዞም ሰሪዛት ፊደላት J, Y ከምኡውን L ይፈጥሩ፣ እዞም ፊደላት ናይቲ ናይ ብራንድ ስም መጀመርታ ፊደላት እዮም። እቶም ቅርጻት ብቀጻልን ንውሁድን ኣቀማምጣ ተሰሪዖም ንምትእምማንን ጽንዓትን ንምግላጽ ዝተዳለዉ እዮም። ናይ ብራንድ ሕብሪ ኣብ መንጎ ቀይሕን ሓምላውን ተመዛዙኑ ንልምዳዊ ቻይናዊ ፖርሰሌንን ቀይሕ ሳንደልውድ ኣቕሑ ገዛን ዘመልክት እዩ። እቲ ሎጎ ኣብ ትሕተ ደረት መጠን ናይ 6 ብ 12 ሚሊሜተር ኣንባቢ ክኸውን ይኽእል።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Jing Yin Li ናይ ብራንድ መንነት ንድፍ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Jing Yin Li ናይ ብራንድ መንነት ንድፍ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Jing Yin Li ናይ ብራንድ መንነት ንድፍ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimensions & Packaging: Minimum size of logo: 6mmx12mm
Tags: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Research: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Project Duration: July to November, 2021, at Beijing, Shenzhen
Operation Flow: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patents: Sxdesign
Team Members: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Image Credits: Sxdesign