Now ናይ ኣልበም ሽፋን ስነ-ጥበብ by Yijia Xie is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Now ናይ ኣልበም ሽፋን ስነ-ጥበብ

by Yijia Xie

Client: Yijia Xie

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now ናይ ኣልበም ሽፋን ስነ-ጥበብ

ናው ኣብ ውሽጡ ሽዱሽተ ደርፍታት ዘለዎ፡ ብዛዕባ ሕልምታት፡ ዕብየትን ፍቕርን ዛንታታት ዝዛረብ ንሓደ ሙዚቀኛ ዝተሰርሐ ናይ ኣልበም ንድፊ እዩ። ካብ ነፍስወከፍ ኣርእስቲ ደርፊ ሓደ ትርጉም ዘለዎ ቻይናዊ ፊደል ተወሲዱ፡ ከምዞም ዩኒቨርስ፡ ማይ ዝናብ፡ እመን፡ ኣዒንቲ፡ ወርሕን ኮኸብን ዝኣመሰሉ። እዞም ፊደላት ምስ ዲጂታላዊ ኮላዥን ጀነሬቲቭ ኮዲንግን ተጠሚሮም ቀሪቦም ኣለዉ። እቶም ዝተመርጹ ኤለመንቶች ናብ ሓደ ናይ ኮምፒተር ፕሮግራም ኣትዮም፡ ሽሕ ዝተፈላለየ ግራፊክስ የፍርዩ፣ በዚ ድማ ነፍስወከፍ መጠቕለሊ ፓኬጅ ፍልይ ዝበለ ይኸውን። እቲ ትርብዒት ቅርጺ 4.25 ብ 4.25 ኢንች ዝዓቐኑ እዩ። እዚ ፕሮጀክት እዚ ሽዱሽተ ናይ ሽፋን ንድፍታት፡ ሓደ መጽሓፍ ግጥምታትን ናይቲ ኣልበም ፓኬጅን የጠቓልል።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Now ናይ ኣልበም ሽፋን ስነ-ጥበብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Now ናይ ኣልበም ሽፋን ስነ-ጥበብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Now ናይ ኣልበም ሽፋን ስነ-ጥበብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie