Carbon Research ናይ ብራንድ መንነት by Sxdesign

Carbon Research ናይ ብራንድ መንነት by Sxdesign is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2022

Carbon Research ናይ ብራንድ መንነት

by Sxdesign

Client: Carbon Research

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Carbon Research ናይ ብራንድ መንነት

ካርበን ሪሰርች ኣብ ውሽጢ ኣውድ ናይ ካርበን ገለልትነት ንዝተመስረተት ኣካዳሚያዊ ጆርናል እተዳለወት ናይ ብራንድ መንነት እያ። እቲ ሎጎ ምስሊ ምድሪ ምስ ኣቶማዊ ቅርጺ ናይ ካርበን ብምጽማድ ንሓለዋ ኣከባቢ ይገልጽ። ናይ መስመር ርክባት ንኬንትሮታት ምድሪ ምስ መስመራት ኤለክትሮን ብምውህሃድ፡ ንክፉት ሓሳብ ከምኡውን ንሰፊሕ ርክብ የመልክት። እቲ ተመጣጣኒን ዑደታዊን ቅርጺ ንሓድሓድነት ዘለዎ ኣካዳሚያዊ ማሕበረሰብ ይንጸባረቕ። እቲ ዝተጣመረ ሎጎ ኣብ ካውቨራት ጆርናልን ካልኦት ኣካላዊ ማዕከናትን ይሕተም፡ ከምኡውን ኣብ ትሕቲ 20 ብ5 ሚሊሜተር ዝኾነ ዝንኣሰ መጠን ኣንባቢ ኮይኑ ይቕጽል።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Carbon Research ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Carbon Research ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Carbon Research ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign