Bank of England ምስላዊ ማንነት ብ Matteo Ruisi and Peter McCabe

ዲዛይን Bank of England ምስላዊ ማንነት ብ Matteo Ruisi and Peter McCabe ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2022

Bank of England ምስላዊ ማንነት

ብ Matteo Ruisi and Peter McCabe

ዓሚል: Bank of England

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Bank of England ምስላዊ ማንነት

ንማእከላይ ባንክ ዲዛይን ምግባር ማለት ኣብ መንጎ ቴክኒካዊን ስሱዕን ሓበሬታ፡ ብሰራሕተኛታት ዝምራሕ ውጽኢታት፡ ኣሳታፊ ሓፈሻዊ መራኸቢታት፡ ከምኡውን ተኸታታሊ ስርዓታት ማዕረ ምፍጣር ማለት እዩ። እዚ ቀሊል ናይ ምዕዋት ኣይኮነን፡ ኣብ ስሱዕ ውሽጣዊ ተለዋዋጢነት ዝተሞርኮሰ እዩ። እቲ ሓድሽ ማንነት ምስ ክጥቀምሉ ዝኾኑ ሰባት ብሓባር ተዳልዩ፡ ኩሎም ሸነኻት ርክብ እናሓዞ እዩ። ንሰፊሕ ህዝቢ ብተበጻሒ፡ ተዛማዲ፡ ውዱብን ፍሉይን ኣገባብ ንምብጻሕ ዝትኩር እዩ። እዞም ቁልፊ መትከላት ንኩሎም ምስላዊ ንብረታት ከም ዲዛይን ኣንፈት ተጠቒሞም እዮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Bank of England ምስላዊ ማንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Bank of England ምስላዊ ማንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Bank of England ምስላዊ ማንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
ዓቐንን ማዕሸግን: Not applicable
መለለዪታት: Accessible, relevant, structured, distinctive, optimised, simple, balanced
ናይ ምፍራይ ቴክኖሎጂ: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
ናይ ዲዛይን ብድሆ: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
ምርምር: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
ምንጪ ሓሳብ: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
ናይ ፕሮጀክት ግዜ: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
ናይ ስርሒት ፍሰት: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
ኣባላት ጋንታ: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
ናይ ስእሊ ክረዲት: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.