Gorgeous Frontier Highway ብራንድ መንነት by Zhuang Li is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2022
Gorgeous Frontier Highway ብራንድ መንነት
by Zhuang Li
Client: China National Highway G331
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #139017The Design
About Gorgeous Frontier Highway ብራንድ መንነት
ጎርጅየስ ፍሮንትየር ሃይወይ ንቻይና ናሽናል ሃይወይ G331 ዝተፈጠረ ብራንድ መንነት እዩ። እዚ ሃይወይ እዚ ኣብ ሰሜናዊ ዶብ ቻይና ዝሓልፍ ኮይኑ፡ ኣብ ግዝኣት ሄይሎንግጂያንግ ነዊሕ ናይ ዶብ ምክልኻል መንገዲ ይፈጥር። ኣቐዲሞም ዝተጠቕሱ ናይ ንድፊ ኣካላት ካብ ጂኦሞርፎሎጂ፡ ኣትክልቲ ከምኡውን ካብቲ መንገዲ ባዕሉ ዝተወስዱ እዮም። ፍርቂ ክቢ ንቅርጺ መሬት፡ ቆጽሊ ንኣትክልቲ፡ መስመር ድማ ንሃይወይ ይውክል። እዞም ኣካላት እዚኦም ተጣሚሮም ተፈጥሮኣዊ ባህሊ ምስ ዘመናዊ ግራፊካዊ ቅርጽታት ንምትእስሳር ይሰርሑ። እቲ መንነት ነቲ ናይ መገዲ ኣርባዕተ ወቅትታት ከምኡውን ንህይወት ዘለዎ ከባቢያዊ ባህሊ የንጸባርቕ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Gorgeous Frontier Highway ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Gorgeous Frontier Highway ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Gorgeous Frontier Highway ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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