Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ by Nargiza Usmanova

Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ

by Nargiza Usmanova

Client: TELS Group

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ

ንዓመታዊ ማርካዊ ስብስብ ፍሉይ ስእላዊ መግለጺታት ንምፍጣር ዝነበረ መበገሲ፡ ንነዊሕ ግዜ ፍሉይ ረቂቕ ቅዲ ምድላይ እዩ ነይሩ። ኣብ ተቃራኒ ሕብራዊ ስርዓት ብተንቀሳቓሲ ጽዑቕ መስመራት 10 ዝተፈላለዩ ወግዓዊ ቅርጺ-ስነ-ጥበባት ፈጢርና። ኣብቲ ፕሮጀክት ዝርከብ ቀንዲ ፍልልይ፡ ንኹሎም ምስባብ ፍርያት ማርካዊ ኣምራዊ ስእላዊ መግለጺታት ምፍጣር እዩ። ኩሎም ስእላዊ መግለጺታት ብጓሽ ቴክኒክ ብኢድ ዝተስእሉ እዮም። ብዝተሓጸረ መስመራዊ ቅዲ ዝቐረቡ ሕብራዊ ወግዓዊ ቅርጺታት፡ ፍርያት ካብ ብዙሓት ካልኦት ተወዳዳሪ ኣብነታት ክፍለዩ የሕግዙ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Abstract Illustrations ረቂቕ ስእላዊ መግለጺታት ማርካዊ ዲዛይን ስብስብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova