ዲዛይን Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ ብ Culture Generation Japan ኣብ ናይ ውድድር ምድብ ንድፊ ባህላዊ ውርሻን ኢንዱስትሪ ባህልን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስባህላዊ ውርሻ· 2022
Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ
ዓሚል: Craftal
ኣብ ምድብ ባህላዊ ውርሻ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #139328 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ
ክራፍታል ነቲ ጃፓናዊ ብኢድ ዝስራሕ ኣቕሑ-መኣዲ ንቤት-መግብን ኣባይትን ዘቕርብ ኣገልግሎት ምዝገባ እዩ። ተጠቀምቲ ካብ ኣካላዊ ጋለሪ ወይ ኦንላይን ካታሎግ ሰላሳ ቁራሳት ይመርጹ፣ ሓደ ኣለይቲ-ትሕዝቶ ድማ ኣብቲ ምረጻ ክሕግዝ ይኽእል። እቲ ኣቕሑ-መኣዲ ድሕሪኡ ን3 ኣዋርሕ ናይ መፈተኒ ግዜ ይለኣኽ። ድሕሪ 3 ኣዋርሕ፡ እቶም ቁራሳት ክልወጡ ወይ ክምለሱ ይኽእሉ። እቶም እተመልሱ ኣቕሑ ናብ ካልእ ተጠቃማይ ቅድሚ ምልኣኾም፡ ኣብ ማእከል ዕደላ ጽገና ይግበረሎም። እዚ ኣገልግሎት እዚ ንኢደ-ጥበበኛታት ምስቶም ንስርሖም ዝጥቀሙ ሰባት የተኣሳስር፣ በዚ ድማ ቀጥታዊ ርእይቶ ንምዕባለ ፍርያት ክመርሕ ይኽእል።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Craftal አገልግሎት ምዝገባ ኣቕሑ-መኣዲ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- ዓቐንን ማዕሸግን
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- መለለዪታት
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- ናይ ምፍራይ ቴክኖሎጂ
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- ናይ ዲዛይን ብድሆ
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- ምርምር
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - ምንጪ ሓሳብ
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - ናይ ፕሮጀክት ግዜ
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - ናይ ስርሒት ፍሰት
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - ኣባላት ጋንታ
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
