ዲዛይን Meiyitian ብልጫ ዘለዎ ጥቕልል ብ Chong Peng ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2022

Meiyitian ብልጫ ዘለዎ ጥቕልል

ብ Chong Peng

ዓሚል: Yili Group

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #139341 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Meiyitian ብልጫ ዘለዎ ጥቕልል

Meiyitian ብህትወት ዝተኣሳሰረ ዲዛይን ናይ ብልጫ ዘለዎ ጥቕልል ኮይኑ፡ ንሓደ ዝተሓትመ ጥቕልል ምስ ምናባዊ ዓለም ናይ ብራንድ ዘራኽብ እዩ። እቲ ጥቕልል ኣብ ልዕሊኡ ክልተ-ዳይመንሽናውን ሰለስተ-ዳይመንሽናውን ገጸ-ባህርያት ዝሓቖፈ ኮይኑ፡ ካብቲ ወኪል ናይቲ ብራንድ ዝተበገሰ ኮይኑ፡ ናይ ብራንድ መለለዪ ምስሊ (mascot) ይፈጥር። ተጠቀምቲ ነቶም ገጸ-ባህርያት ብሞባይል ኣፕሊኬሽን ብምስካን ናብቲ ብብራንድ ዝተፈጥረ ምናባዊ ዓለም ይኣትዉ። ኣብ ውሽጢ እቲ ምናባዊ ዓለም፡ ንተግባራዊ ጸወታታትን ስርዓት ብጃክ ናይ ምዕሩይ ምስራሕ ባምቡላን ዝቐርቡ ኮይኖም፡ ሽልማታት እውን ክእክቡ ይኽእሉ። ዕላማ እዚ ድማ፡ ንብራንድን ንመንእሰያት ተጠቀምትን ዝያዳ ዝቀረበ ምትእስሳር ንምህናጽ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Meiyitian ብልጫ ዘለዎ ጥቕልል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Meiyitian ብልጫ ዘለዎ ጥቕልል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Meiyitian ብልጫ ዘለዎ ጥቕልል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
ዓቐንን ማዕሸግን: Width65mmxDepth65mmxHeight220mm
መለለዪታት: Virtual brand world,Smart and connected,Brand IP design
ናይ ምፍራይ ቴክኖሎጂ: Mobile Internet AI technology
ናይ ዲዛይን ብድሆ: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
ምርምር: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
ምንጪ ሓሳብ: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
ናይ ፕሮጀክት ግዜ: The project started in August 2021 in China
ናይ ስርሒት ፍሰት: Consumers enter the virtual brand world by scanning the characters on the package through APP
ኣባላት ጋንታ: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team